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No, Considering that a published web site is available to a worldwide audience, this alone can enhance your company's image, or even find new market places in which you can operate. Complementing traditional forms of advertising such as newspapers, magazines, radio, TV etc this is an extremely cost effective way of additionally promoting your organisation, business or club. (When you use these other mediums, promoting your web address will allow prospective customers to take an in-depth look at your products and services, without you incurring any increased costs.) Also unlike other media based advertising, web sites can be made interactive(with on-line ordering and forms for information exchange) and you are able to obtain feedback from your customers in seconds. As your company expands and benefits from this technology, you will gradually want to enhance your web site accordingly and implement more sophisticated facilities. (Forms, shopping baskets, secure ordering, data bases etc) |