Making websites work for you

Now that Google has introduced its advanced analytics program for monitoring visitors to your website, business clients can find out exactly what pages their visitors visit and trace their movement from page to page to see whether their interest is maintained and a successful outcome (sale or contact us action takes place)

Optimisation and 'pay per click' are the buzz words currently, and this new facility from Google makes it so much easier to see how prospective clients react when confronted with the information on your pages. A high 'bounce' rate i.e. customers not staying on the page and leaving straight away may explain why you are not achieving much from a pay per click campaign.

Perhaps your keywords are inappropriate or clients simply do not like the way/style in which the information is shown.

Whatever the case the information can help you to revise your website as necessary or redirect your marketing campaign to more appropriate key words.